Conan Takes Over
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Just in case you weren't obsessively checking Mashable throughout the weekend, we wanted to give you the full picture of one of Mashable's best-ever April Fools' Day pranks: TBS Host and Comedian Conan O'Brien Takes Over Mashable.
Conan's Team (or TeamCoco) and Mashable got together to create a zany story line that included Conan buying Mashable and even pushing aside site founder and CEO Pete Cashmore.
[More from Mashable: Conan O’Brien ‘Resigns’ as Mashable CEO]
The heart of the prank was four videos featuring Conan: introductory takeover rant, two faux product reviews and the resignation.
There was a site redesign, as Mashable's trademark blue was replaced with Conan orange, along with other, more subtle touches, like the Conan's hair on the "e" in "Mashable" and the giant Conan face Easter egg. If you didn’t see it, it was Conan's face which would pop up (see above) when you moused over a tuft of hair at the bottom of your Mashable screen.
The Conan O’Brien takeover launched at midnight on April 1 and then the fun began. On Facebook Conan was posting and on Twitter Conan was tweeting (yes, that was Conan's serious mug replacing Cashmore's serious mug as our Twitter avatar). There was even a special hashtag for the occasion: #Conashable.
Relive the whole experience via links and videos (below) and a gallery of excellent #Conashable tweets (above).
Conan O'Brien Takes Over Mashable Timeline
April 1, 2012 12:01 a.m. ET: Conan O’Brien Buys Mashable, Ousts Pete Cashmore as CEO
April 1, 2012 11:00 a.m. ET: Exclusive: Mashable CEO Conan O’Brien Steals and Tests Apple iTV
April 1, 2012 Sometime in the Afternoon: Conan O’Brien Unveils the Future of Twitter: Manual Tweets
April 1, 2012 9:45 p.m. ET: Conan O’Brien ‘Resigns’ as Mashable CEO
This story originally published on Mashable here.
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