Kraft Mac & Cheese on Friday rolled out a special thanks for Facebook fans -- a nearly seven-minute song that namechecks people who "liked" a post from the brand earlier this week.
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The brand enlisted the help of the YellowJackets, an acapella group, to thank all the 4,800 fans who "liked" the post on Tuesday. The post set a "like" record for the brand.
In addition to scrolling all the names of the fans, several are mentioned in the tune, including Brian D., Ken R. and Rita W., among others. (Kraft didn't disclose the fans' last names for privacy reasons.)
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The video, called "Likeapella," is the brand's latest attention-seeking effort in social media. Over the past year, Kraft Mac & Cheese and agency Crispin Porter + Bogusky have launched a "jinx" Twitter game rewarding users who tweet about Mac & Cheese at the same time, introduced TV ads based on fans' tweets and enlisted YouTube celebrity Ted Williams to do voiceovers for ads and read fans' Valentine Day tweets.
What do you think of this latest effort? Do you "like" it? Sound off in the comments.
This story originally published on Mashable here.
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