Monday, April 30, 2012

Nokia Looks to Sell Vertu Brand for $265 Million [REPORT]





Nokia is in advanced talks to sell its UK-based luxury brand Vertu to private equity group Permira, the Financial Times reports citing sources familiar with the matter.

If the sale goes through, Nokia might raise some €200 million ($265 million).

[More from Mashable: Verizon Backing Microsoft In Smartphone War]


Permira is a European private equity firm which advises funds with a committed capital of approximately €20 billion.


Vertu is a luxury brand which sells limited edition devices with prices as high as several hundred thousand dollars.

[More from Mashable: Today’s Top Stories: Nokia’s Q1 Results, Facebook IPO Date]


Those $265 million won't save Nokia, but it will definitely come in handy for the Finnish giant, which recently reported a $1.8 billion loss for Q1 2012.


[via Financial Times]


This story originally published on Mashable here.



Source & Image : Yahoo

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