Golden State Warriors fans will get what appears to be unprecedented candid access to their team's NBA Draft machinations Thursday evening with live tweets sent directly from within the team's "war room" throughout the event.
As the Warriors' coach, ownership, managers and advisors hunker down in Oakland to consider trades, debate picks and track who other teams choose, Kevin Cote, team's head of digital marketing, next to consultant Jerry West and others, and laptop at hand. He'll document strategy and reactions, post photos from inside to and answer fan questions about the process.
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Fans are encouraged to follow along with the Twitter handle and use the hashtag #GSWDraft to submit questions, while Cote's colleagues outside the war room will provide additional video coverage and posts to other platforms including and .
Other teams around the league will also include social media to share with their fans; the Dallas Mavericks are hosting a draft night , for example, while the have a variety of offerings planned. But giving fans access to a team's war room -- traditionally a very secretive location alternately marked by stress, tension, joy and relief -- appears to be a step beyond.
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"No one we know of has ever done anything like this," Cote told Mashable in an interview.
The idea, Cote says, couldn't have been made possible without a high level of trust from team executives.
"Luckily it's a very forward-thinking organization when it comes to and digital, and the big thing is it's about the fans," he says. "We're very lucky to know that we're encouraged to take advantage of these technologies as much as possible."
Fans can expect a fly-on-the-wall approach with updates on how Warriors brass adjusts to other teams' picks -- interactions between West and general manager Bob Myers, for example, or whether a player the team liked in workouts and evaluation was snatched up by another team. The team has four picks in the draft (two more than normal), so it promises to be an active day.
But Warriors' marketing and communications personnel will also make sure not to give away too much information such as critical tips on specific players, potential trades or other strategy and secrets that could put the team at a competitive disadvantage in the draft.
"We're not going to be tweeting in our pick to [league commissioner] David Stern," Cote says. "But maybe we'll get there someday."
Photo courtesy of ,
This story originally published on Mashable .
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