As Pete Campbell haters everywhere know, the gloves came off repeatedly throughout 's latest season of Mad Men. Now the network is following suit -- a snarky viral ad campaign is just the latest jab in AMC's feud with satellite broadcaster Dish Network.
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-- which encompasses AMC, Sundance and WE -- is urging viewers to drop their Dish subscriptions with its campaign. The ad refers not to 1600 Pennsylvania Avenue, but to the home of fictional meth dealer Walter White -- the main character in AMC's hit series Breaking Bad.
The billboards are part of a larger initiative to make viewers aware of Dish's plans to drop AMC networks from the cable service as of July 1.
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AMC hopes fans who are anxiously awaiting season five of Breaking Bad -- which premieres July 15 -- might be motivated enough to switch.
In addition to the campaign's website, AMC is rolling out ads on buses and billboards. Washington, D.C. saw 175 bus ads and 5 wrapped city buses. Two billboards and 50 bus ads also rolled through Denver, where Dish is based.
In previous public blows of the carriage negotiations, AMC ran commercials that interrupted the season finale of Mad Men (another of AMC's prize series), warning Dish subscribers to switch services or lose access to the program by month's end. Dish then retaliated early the next morning by moving AMC from channel 130 (among high-profile entertainment networks) to channel 9609 alongside infomercials and similar low-brow programming. Forcing Don Draper out of television's Park Ave. and into Jersey City? Things were bound to get ugly.
Are you a Dish subscriber? Are you planning to make a switch? Tell us your thoughts in the comments.
This story originally published on Mashable .
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