Have you ever tried to create the perfect romantic evening only to fall flat when the wrong mood music plays? Durex -- yes, the condom company -- has an app for that.
[More from Mashable: ]
The Facebook app for connecting couples is called the Durex In-Sync Song Generator and works by asking couples a set of questions completely unrelated to lovemaking like, "How loud is your personality?" or "At what time of day are you at your best?" The app then compares your responses to find the ideal song in Spotify for setting the mood.
Durex, which has long been the number two condom company behind Trojan, hopes the app will help the company attract a younger demographic. In an interview with , personal-care marketing director Kevin Harshaw says, "The whole Durex vision going forward is to become the sexual well-being brand of choice for lovers age 25 to 39."
[More from Mashable: ]
The company is putting its money where its mouth is. Durex has spent $15 million on the initiative, the most it's ever spent on a U.S. marketing campaign, according to Advertising Age. Here's hoping the efforts don't end up feeling a bit anti-climactic.
What do you think of Durex's app? Tell us about it in the comments.
This story originally published on Mashable .
No comments:
Post a Comment