Monday, April 30, 2012

3 Reasons CISPA Will Adapt or Die in the Senate [OPINION]






The Cyber Intelligence Sharing and Protection Act, better known as CISPA, cleared the House of Representatives late last week.


CISPA aims to allow private businesses to share information about cybersecurity threats with one another and with the federal government. Proponents say that sharing helps beef up American networks' defense against cyberattacks, but opponents have -- justifiably -- warned that it would put Internet users' privacy in jeopardy.

[More from Mashable: Today’s Top Stories: CISPA Passes House, BlackBerry 10 Phone Rumors]


CISPA truly had the potential to become decent cybersecurity legislation. Information sharing between businesses is a good idea, but when you get the federal government and shady intelligence organizations like the National Security Agency involved, it seems as if Big Brother is looking over our shoulders while we browse our favorite websites.


There's a reason Rep. Hank Johnson, while debating CISPA, said that it "feels like 1984 in this House today."

[More from Mashable: President Obama Threatens to Veto CISPA Cybersecurity Bill]


Sadly, amendments that would've addressed those privacy fears were blocked from discussion by House leadership for reasons unknown. The version of CISPA passed by the House last week did little to address worries that the bill would jeopardize Internet users' privacy, disappointing some -- myself included.


Now CISPA's headed to the Senate, where two things can happen: It can be stripped of its Orwellian language, leaving a decent bill that allows private firms to share threat information with one another while protecting users' privacy, or it can be killed off and Congress can adopt new cybersecurity legislation and try again.




Public Outcry is Growing




The struggle against the Stop Online Piracy Act, or SOPA, came to a head before that bill reached a vote in the House. That led directly to SOPA's author, Lamar Smith, dropping the bill to avoid legislative defeat.


Opposition to CISPA on the part of those who say it would jeopardize online privacy has been steadily rising for the past few weeks, but naysayers needed a spark to really start rallying the troops. It turns out that the bill's passage in the House is proving to be exactly the kick in the pants that the privacy-minded Internet community needed to start organizing against CISPA.


The House was nearly destined to pass CISPA -- it had more than 100 co-sponsors before it came up for a vote -- but now it's the Senate's turn. The Internet community sees its savior in the Senate, where CISPA can (and will) be changed or killed.


A search for "CISPA" on Reddit, where the early anti-SOPA movement began, reveals almost ten recent threads about taking action against the bill with more than one thousand "upvotes" and an equally high number of comments. Redditors have also started a 4,000-member community called "watchingcongress," where users keep a close eye on Congressional actions.


Petitions elsewhere on the web have already gathered hundreds of thousands of signatures.


Most of the public opposition is outright against CISPA's passage. Meanwhile, organized privacy groups, such as the Center for Democracy and Technology, are smartly looking to the Senate's amendment process to salvage the bill.


While we're still too far out to know exactly how the Senate might amend CISPA, proposals rejected by the House offer a clue. Those proposed amendments addressed critics' desire for more civilian oversight and discomfort with technology companies' immunity from lawsuits if a user believes his or her information was disclosed improperly.


A major difference between CISPA and SOPA was that CISPA enjoyed at least the quasi-support of top technology companies, such as Microsoft -- but even they are starting to back away from the bill, citing privacy concerns.


The Senate will take heed of this rising tide of opposition and either address the privacy concerns inherent in CISPA -- something the House failed to do -- or kill it.




The Partisan Divide: Cybersecurity Edition




Rep. Mike Rogers (R-Mich.), the author of CISPA, has repeatedly hailed the bill as a "bipartisan success." There's some truth to that -- the bill's co-author is Maryland Democrat Dutch Ruppersburger and 42 House Democrats voted for CISPA.


However, Rogers' language masks the truth behind cybersecurity legislation in Congress.


Most Republicans support a cybersecurity approach that stresses national security and information-sharing, but doesn't call for government-set security standards that private firms must meet -- which they view as oppressive overregulation. Many Democrats, on the other hand, want those standards while insisting we keep Big Brother out of cybersecurity.


That partisan divide will lead the Democrat-controlled Senate to either radically alter CISPA or kill it off entirely. Even if the Senate passes a version of CISPA (or another cybersecurity bill) which suits Democrats' tastes, it'll have to go back to the House, where such a bill likely wouldn't pass muster.


Cybersecurity will become a microcosm of Congress in general -- excessive polarization blocking smart, effective policymaking.




The Specter of Obama's Veto




President Obama's top advisors said they'll recommend a veto if a version of CISPA reaches his desk without adequate privacy protections -- and most believe CISPA's very much lacking in that department.


Obama's been known to backtrack on veto threats before. He eventually signed the controversial National Defense Authorization Act after saying he'd trash it, while promising he'd never use some of its most onerous provisions.


However, Obama's track record on cyber issues has been solid. The administration opposed SOPA and wants cybersecurity legislation that addresses "core critical infrastructure vulnerabilities without sacrificing the fundamental values of privacy and civil liberties for our citizens," a bar CISPA doesn't reach.


The Democrat-controlled Senate's not going to pass something they know the administration will oppose in an election year. It's a waste of time, resources and political capital. They will fix the problems with CISPA or leave it dead on the side of the legislative road.




Where Do We Go From Here?




Legislation that lets private firms share cybersecurity threats is badly needed. The Internet's bad guys are certainly working together, and the good guys should be allowed to follow suit. But let's keep the intelligence community out of it -- we don't need a digital PATRIOT Act.


The best possible result of the CISPA controversy is a restart. Let tackle cybersecurity legislation anew, with all stakeholders at the table -- everyday Internet users included. Let's demand Congress think like Internet users and crowdsource the next piece of cyber legislation.


After all, the Internet belongs to everybody, and we all deserve a say in how it's protected.


Image courtesy of iStockphoto, franckreporter


This story originally published on Mashable here.



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Nam Tai reports 1Q loss, uncertain about pdn




SHENZHEN, China (AP) — Shares of Chinese electronics maker Nam Tai Electronics Inc. fell 10 percent Monday after the company said it lost $3.6 million in the first quarter because of delays in manufacturing new products.

Nam Tai called the first quarter a "transitional" period as it shuts down production of low-end monochrome LCD panels and starts to ramp up production of high-resolution screens for tablets and smartphones. It expects faster growth and larger orders for the new products.

But production of major orders of the new high-resolution screens has been delayed because of problems securing parts, and the company warned that production could be delayed further because some key components from suppliers didn't meet quality standards. Uncertainty about whether or not Nam Tai will have the components it needs means it might not be able to hit its sales target for the year, the company said.

Nam Tai said that during the quarter ended March 31, it lost $3.6 million, or 8 cents per share, compared with net income of $2 million, or 4 cents per share, in the same three months a year ago.

Revenue during the quarter was $94.1 million, down 34 percent from $142.4 million a year ago.

Nam Tai said it still plans to pay a cash dividend of 7 cents per share each quarter this year.

Shares fell 55 cents to $5.08 in midday trading. The stock has traded between $4.50 and $6.75 over the last year.



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Facebook Timeline Changed the Way We See Brand Profiles. Here's How





When Facebook launched Timeline for brands last month, it wasn't just marketers' social media strategies that got turned upside down.

The new format also changed the way consumers experience brands on Facebook.

[More from Mashable: Facebook to Introduce ‘Lifesaving’ Feature Tuesday]


In a webcam eye-tracking study for Mashable by EyeTrackShop, participants spent less time looking at Wall posts and ads and more time looking at the cover photo on brands' timelines than they did on their old Facebook Walls.


"The new Facebook Timeline limits the effective branding space, and the top portion of the page must be effectively utilized," suggest the study's authors.

[More from Mashable: Forget Emoticons — Skype Wants You to Use ‘Humoticons’]


SEE ALSO: Here's How People Look at Your Facebook Profile -- Literally


EyeTrackShop recorded eye movements of 30 participants as they were shown brand profiles -- before and after being converted to timeline -- from the Dallas Cowboys, Good Morning America, "The Muppets" and Pepsi in 10-second intervals. What participants looked at on each webpage, for how long and in what order is recorded in the images below.


Results suggests a few ways our perception of Brands on Facebook has changed:



  • Ads on Facebook Timeline are less visible than ads on Facebook Brand Pages. While 30%-40% of study participants looked at ads on brand Timeline pages, 80% looked at them on Brand Pages. In both cases, ads placed higher up on the page fared better than those below them.

  • Cover photos are the new Facebook Wall (at least as far as attention goes). On brand pages, Wall posts were the star attraction. Viewers on average looked at them first and for the longest amount of time.

    On the brand Timelines, however, viewers always looked at the cover photo first. In all but one case, they spent a longer time looking at it than at Timeline content.


  • Everyone will notice your cover photo. It's larger than anything else and at the top of the page for a reason, and 100% of viewers looked at it. On average, they saw it in 0.5 seconds or less. Meanwhile, only 65% to 92% of viewers noticed profile photos on Brand Pages.

  • Viewers see Timeline content last. In every case, viewers looked at either the left or right column of Timeline content last -- after ads, navigation buttons and brand logos.

  • Information that was invisible is now a focal point. Facebook moved the number of Likes, events and apps to prime top-and-center territory. It now gets more attention than when it was listed on the right-hand side of the page.

    In the case of Good Morning America, for instance, the show's 585,000 Likes went from being completely ignored on its Brand Page to being the biggest attention-getter on its Timeline.


  • Cover photos with faces attract the most attention. Good Morning America and "The Muppets" have cover photos with faces, whereas the Dallas Cowboys and Pepsi do not. The cover photos with faces attracted more attention.


Take a look at the results of the study in the gallery, and let us know your own observations in the comments.



Dallas Cowboys: Visual Attention Level



Areas that were looked at most are shown in red on the heat map. In the Timeline, viewers concentrated more of their time at the top of the page.

Click here to view this gallery.

This story originally published on Mashable here.



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Growing Up Google: How Cloud Computing Is Changing a Generation






David Politis is the founder and CEO of BetterCloud, the leading provider of Google Apps extensions that create security and management. Follow David @DavePolitis.


A few weeks ago, a school administrator shared a story about how he tried to block Google’s chat feature, but his students created a workaround. They opened up a new Google Doc, shared it with friends, and used the sidebar chat to talk with each other.

[More from Mashable: Startup Accelerator Supports Minorities and Women in Tech]


Although the behavior was worrisome to the administrator, it was hard not to be impressed at how cleverly these 7th graders interacted with the software. These students literally grew up on Google’s products, and that's largely thanks to Google.


SEE ALSO: How Google+ Can Succeed at Business Without Really Trying

[More from Mashable: Light Painting: 7 Stunning Works of Art [VIDEO]]


Google’s foray into enterprise computing began nearly six years ago with the launch of Apps for Your Domain, today’s Google Apps. Google offered the product for free to businesses, government agencies, and educational institutions. The practice is still in place for schools worldwide.


Now, we know Google isn't necessarily evil, but is the company really that benevolent? After all, Google’s free Apps for Education program appears to have had a rather interesting result: it’s turning kids into loyal, long-term users.


With dwindling budgets, it’s no wonder more and more schools are retiring costly on-premises hardware and making the move to Google. Today’s young digital natives and their teachers are certainly embracing this modern technology. In fact, one educator required kindergarteners type their name into a Google Doc every morning in lieu of traditional roll call.


With kids as young as five and six immersed in Google’s product suite, which provider do you think they’ll choose when creating personal email accounts later on in life?


To some degree, this is already happening. Nearly half of Gmail’s overall user base is under 25, a statistic mirrored by the student bodies of American colleges and universities. Of the nation’s top 100 universities 66 have already gone Google.


According to Northwestern, one of the first universities to make this move, students actually requested that the school implement the platform. A majority of students were already forwarding email to Gmail.


Recently, the University of Pennsylvania’s School of Arts and Sciences also announced a Google Apps roll out slated for this summer. The school’s director of student technology listed heavy mail forwarding as just one of the reasons for switching, with more than 50% of students forwarding emails from the current school mandated Hotmail platform to personal Gmail accounts.


And finally, while Princeton University's administration may still be deciding between Google Apps and Microsoft's Office 365, the student body has already made up its mind. In a survey of 150 students piloting the two options, only two preferred Office 365 products.


As these early adopters enter the workforce, it will become difficult for companies to justify sticking with legacy messaging systems. These users may also end up impacting specific areas, like mobile. Today’s youth are so attached to the Internet that two out of three list their mobile device as their most important technology appliance. Google claims 43% of the smartphone market and also happens to be the only operating system that supports mobile versions of Google Apps products.


Mobility is second only to social. That why Google+ essentially serves as the social layer on top of all Google products, enterprise included. What does this all mean? Only that growing up Google should not be considered a trend, because if Google has anything to do with it, it will be the norm.


Image courtesy of iStockphoto, Skynesher


This story originally published on Mashable here.



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Beware Social Gifting, The Latest Magical E-Retail Trend




Beware Social Gifting, The Latest Magical E-Retail Trend

"Social gifting," the latest Internet shopping trend, is getting compared to Groupon for reasons both obvious and bad. The obvious: It's a buzzed about e-retail, marketing gimmick, which is getting a lot of Internet attention, especially today, as one popular social gifting company, Wrapp, opens up to U.S. markets. Like Groupon and its clones, this new Internet-meets-shopping set-up promises to bring marketing to retailers, discounted wares to consumers, and money to social gifting companies all without hurting anyone or anything in the process. The bad: That exact win-win-win situation, of course, didn't turn out that way, as many of those Groupon clones died, with queen bee Groupon having business sustainability issues of its own. So before retailers or consumers buy into this latest trend, here's some things to look out for.


RELATED: Groupon Is Trying to Fix Its Loyalty Problem with Groupon Rewards



The Marketing Lie


RELATED: When Businesses Hurt Groupon



The way these services work, stores give away free gift cards worth $5 to $15 on Facebook drawing users into their stores. They see it as a small discount in exchange for marketing and sales. Stores believe (hope?) most social gift receivers will spend more money than allotted on the gift card. But the real draw is cheap marketing. "It could be a very powerful form of marketing (and) drive incremental value,"  Sucharita Mulpuru, an analyst with Forrester Research, told Reuters' Nivedita Bhattacharjee. This gets people through the door in a way that might be more powerful than Groupon's group discounts. "You’re tapping into the most efficient marketing which is friends of friends," Wrapp co-founder Hjalmar Winbladh told GigaOm's Ryan Kim. The whole gifting process happens on Facebook, meaning friends see when another friend has bought something at a certain store, sharing it on their Facebook feeds. If Facebook friend A shares they got a giftcard to store X from Facebook friend B, a Facebook user might deem that store worthy of its visit. Maybe.


RELATED: OkCupid's Geo-Dating Joins the Growing Group of Location-Based Services



The first part of this marketing scheme borrows its theory from Groupon, which did not prove that system works. Like our social gifting firms, Groupon and company lured retailers with the same marketing ploy: Offer discounts and customers will come and stay forever. For many retailers who used daily deals as a marketing tool, that just didn't happen, with people coming for the deal and never coming back again. Other data showed many businesses saw a decrease in online ratings after these deals. And for those who did get new business and enjoyed the process, the marketing draw only lasts for so long. "They send me e-mails, they call me, they call me again," Kiebpoli Calnek, who ran a Yelp deal told Bloomberg's Doug Macmillan. "I told them, 'I’m burnt out from this deal. I have 500 new clients. Why would I want to do another one?"


RELATED: Groupon's Fall from IPO Grace



This scheme has a smidge more marketing potential, however, with its other marketing draw: Facebook. Unlike our Groupon types, these social gifting organizations get a Facebook in. "As marketers, we want to be where the consumers are, and they are all on Facebook," Bradford Robinson, gift card manager for Chili's Grill & Bar told Bhattacharjee. Facebook knows all about a consumer and the type of people buying things, which could prove useful for stores, maybe even useful enough to keep them giving away those free mini-gift cards.


RELATED: Today's Awkward Groupon Deal



The Hidden Costs


Businesses have lost money and cred drawing so many new people to their shops at one time. There was that bakery that lost almost $20,000 from a Groupon deal gone wrong, for example, when the shop didn't plan for the deluge of people and had to hire extra help. Social gifting doesn't pressure businesses in the exact same way as a daily deal, which puts a specific time limit on a certain activity. But, retailers stand to lose if they get overwhelmed by new customers. The social gifting site also takes a cut of the sale, which if it works anything like Groupon, acts as a sort of payback for a small loan. Entrepreneur Rocky Argawal explains what that's such a dangerous thing in Groupon's case over at TechCrunch. Wrapp says it doesn't charge until a transaction is made, however.


"It's a classic win-win situation," said Rob Carpenter the CEO of Friendgift, another social gifting site, said. It's actually a modern win-win-win and as we've seen with the Groupon craze, even for the pioneering companies, that doesn't always work out. 



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RIM, not Samsung, reportedly behind ‘Wake Up’ Apple protests






Reports of a staged protest outside an Apple Store emerged last week after a bus full of paid activists dressed in all black stood outside an Apple Store in Australia chanting “wake up.” Early reports suggested Samsung and marketing agency Tongue were behind the staged event, but after Samsung denied any involvement, a potential new culprit has arisen. Macworld’s Australian sister site did some digging and found code on Tongue’s Wake Up website that points not to Samsung, but instead to Research In Motion. The code in question, an account identifier within a DoubleClick URL, has been revealed as RIM’s ID for its Australian website. Macworld also notes that “Blunty,” the bystander who just so happened to capture the protest on camera, has worked with RIM in the past when he posted a three-part video review of the BlackBerry PlayBook tablet ahead of its launch in Australia.


Read


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Life isn’t Good with Windows Phone, LG switches back to Android






One of the original launch partners of Microsoft’s Windows Phone operating system is calling a quits. LG said during its earnings call last week that the company has no plans to introduce any new Windows Phones and instead will focus its efforts on Android. The South Korean-based manufacturer claimed that its partnership with Microsoft remains in good standards, however a focus on Windows Phone has not worked out financially. “The total unit of Windows Phone sold in the global market is not a meaningful figure,” an LG spokesman said to The Korea Herald. LG, which was once the world’s No. 3 handset maker, has seen weakening sales of its smartphone lineup. After recording losses for seven consecutive quarters, the company turned its first profit on the back of increased sales from its Android-powered devices operating of 4G LTE networks.


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Celebrate 'Mean Girls' Day With 34 Fetch Memes






Mean Girls + Harry Potter



OMG Karen
imgfave

Click here to view this gallery.

[More from Mashable: 25 Most-Followed Users on Instagram [PICS]]


For the past eight years, Mean Girls has provided us with endlessly quotable lines and introduced new words to the lexicon. (Not least of which: "that is so fetch"). The Lindsay Lohan and Rachel McAdams film, written by Tina Fey, was released eight years ago Monday, on April 30, 2004.  

[More from Mashable: Jack White Concert Asks Viewers to Create Digital Photo Mosaic]


It grossed $86 million at the US box office, and went on to become a lasting hit that firmly secured its place in pop culture.


Mean Girls has been dubbed the "high school teen queen" movie for this generation. In that sense, it carries the torch from other "teen queen" movies of the past such as Clueless (1995) and Heathers (1988).


 Given its quotable and viral nature, Mean Girls has remained a lasting hit within internet culture. Tumblr is filled with memes and .gifs about the girls in pink. One major trend has been to mash up Mean Girls quotes with characters from other series including Harry Potter and The Hunger Games.


In honor of the 8th anniversary of Mean Girls, we hope you enjoy these "grool" memes from across the internet.


This story originally published on Mashable here.



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George Zimmerman's Legal Team Blasts Into Social Space





Watch out Twitter and Facebook: George Zimmerman's legal team is here to connect with you.

In a highly unconventional move for a murder case, Zimmerman's defense attorney Mark O'Mara has launched a social media presence for his client. O'Mara justifies the decision by writing on GZLegalCase.com that "in this day and age social media cannot be ignored."

[More from Mashable: George Zimmerman’s Website Closes After He Raises $204,000]


The defense attorney says the social channels are a place to establish a credible source of information about the case, provide a communication channel with the law firm and give a voice to George Zimmerman. It's not intended to be a fundraising channel, unlike the previous website Zimmerman launched.


"[Social Media] is now a critical part of presidential politics, it has been part of revolutions in the Middle East, and it is going to be an unavoidable part of high-profile legal cases, just as traditional media has been and continues to be," O'Mara writes.

[More from Mashable: Klouchebag Site Mocks Klout, Measures Your ‘Asshattery’]


"We feel it would be irresponsible to ignore the robust online conversation, and we feel equally as strong about establishing a professional, responsible, and ethical approach to new media." Mark O'Mara Law of the George Zimmerman Legal Defense Fund refused Mashable's request for comment.


The February shooting of Florida teen Trayvon Martin has had a strong social media angle from the get-go. An online petition calling for Zimmerman's prosecution, launched by Martin's parents, propelled the case into the national conversation. The campaign became the fastest-growing Change.org petition of all time.


Twitter users adopted hooded avatars and used #hoodie related hashtags in solidarity with Martin. Prominent figures -- from the NBA to U.S. Congress -- protested by dressing in hoodies, a garment that's become iconic of the teen's controversial killing.


After launching his fundraising site (which is now shuttered), Zimmerman raised more than $200,000 through PayPal donations.


Is social media the future of legal cases -- or a risky move for Zimmerman's attorney? Let us know in the comments.


This story originally published on Mashable here.



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Folding Smartphone Charger Saves Space, Prevents Damage [REVIEW]






Product: The Mu Folding USB Adapter

[More from Mashable: 5 Mobile Trends Brands Need to Watch]


Price: £25 (approx. $40)


What It's Good For: Slimline smartphone charging.

[More from Mashable: 25 Most-Followed Users on Instagram [PICS]]


Who It's Good For: Anyone who wants a compact charging solution on the go.


Bottom Line: The Mu improves the traditional British plug with its innovative folding design.




A Look at The Mu




After its clever concept product design went viral, UK firm Made in Mind brought an altered version of the product to the British market.


In 2009, designer Min-Kyu Choi's YouTube video (embedded above) showed a cunning concept that dramatically reduced the size and bulk of the British plug. Choi's vision hit a chord with consumers, and was quickly shared online, covered by tech blogs around the world, and went on to win design awards.


Choi explains how the design came about. "I was frustrated by the dimensions of the traditional plug, and felt that the existing unit, which dates back to 1947, was out of touch and incongruous with modern design. My idea was very simple -- redesign the plug to bring it in line with the clean look and feel of today's technology, without compromising functionality."


While a laptop charger is still in the works, the Mu, a folding USB adapter for smartphones, is now available for purchase in the British Isles.


A small, white device, the Mu folds out to reveal three prongs, two of which swivel to take the traditional plug shape, ready to charge your USB-powered smartphone. When folded down, the Mu is compact and (crucially) safe to chuck in your bag, without fear of the prongs damaging your kit.


At £25, the Mu is a pricey alternative to an iPhone USB plug (OEM versions can be picked up for a couple of pounds), but it is a price many design aficionados and digital nomads will be happy to pay. And if its fold-down design prevents the pain of stepping on an upended plug even once, it's priceless.



1. The Packaging



The Mu's sleek, white packaging and simple, curvy logo complements the slimline design of the device.


The name was crowdsourced from the original folding plug concept's fan community.


Robin Freeman came up with "mu." It's Greek for "micro."

Click here to view this gallery.

This story originally published on Mashable here.



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