Showing posts with label CNN Tech. Show all posts
Showing posts with label CNN Tech. Show all posts

Sunday, October 7, 2012

Turning global activism into a game







A trip to see Stevie Wonder play at the U.N. Day concert is one of the Global Good Challenge prizes.

A trip to see Stevie Wonder play at the U.N. Day concert is one of the Global Good Challenge prizes.

STORY HIGHLIGHTS



  • The Global Good Challenge it trying to turn activism into a game

  • Prizes like tickets to a Lady Gaga concert could raise awareness of issues like malaria in Africa

  • The U.N. Foundation hopes the games will reach younger, Twittering constituents





(CNN) -- Every year, 1.5 million children around the world die from vaccine-preventable diseases, 10 million girls under 18 are forced into marriages, and 1 million people die from malaria.

What does it take to make people in developed countries more aware of these life-and-death issues happening in what can seem like distant parts of the world?

How about fun online games and the chance to win fabulous prizes, like backstage passes to meet Lady Gaga?

That's the concept behind the Global Good Challenge, a new initiative to grab the Facebook generation's attention. The online contest's goal is to promote the United Nations Foundation's missions and drum up support for international activism and the U.N. itself.

The games are a combination of simple one-question quizzes, sharing information like your ZIP code or e-mail address, and social actions such as Tweeting or following the organization on Twitter, Liking something on Facebook, or posting something directly to your timeline. Referring friends is also worth points. For every action you take, you earn "tickets," and for every three tickets you earn you are entered into the sweepstakes once.

Why the grab for your information and social media activity? The project's creators believe social capital is just as valuable as money. Like a benevolent Ursula the Sea Witch, the Global Good Challenge is most interested in getting your voice.

"We're trying to reach to a lot of different constituencies" said

Timothy Wirth, president of the U.N. Foundation. The games are a way of engaging a new, younger audience, and gathering broad citizen support. That can take the form of people calling their congressmen or any number of other informal actions, said Wirth, a former senator from Colorado.

The newest prize, announced on Friday morning in San Francisco, is the chance to ride along as a guest during an America's Cup practice run with champion yachtsman James Spithill.

"It's the equivalent of being on the back of a linebacker during a (football) game," Spithill said.

Even more interesting than the online challenges are the programs themselves, which are worth talking about without the promise of prizes. Shot@life is working to increase vaccinations in developing countries. Girl Up encourage American girls to get involved raising awareness of the issues girls face around the world, and the U.N. programs addressing them. Nothing but Nets raises money for mosquito nets to prevent malaria in Africa.

The Global Good Challenge project is the brainchild of the Global Entrepreneurs Council, a group of successful under-40 entrepreneurs assembled to refresh the UN Foundation's image and find new ways to promote its programs by tapping into the social media set. Members include Zaw Thet, Brian Gott, Sergio Fernández de Cordova and Randi Zuckerberg. Wirth affectionately refers to the group as "our young tigers."

Each contest is open for a limited amount of time, and new prizes and challenges will be added in the future. Current prized include the America's Cup ride-along, two VIP tickets and backstage passes to a Lady Gaga show, tickets to see Stevie Wonder at the U.N. Day concert, and a chance to go to the MTV Video Music Awards. To win, you just need to spread the word.

"You will literally be becoming a digital do-gooder, or a 'clicktavist,' and saving someone's life," said Elizabeth Gore, the U.N. Foundation's vice president of global partnerships.

The U.N. Foundation was founded by Ted Turner in 1998.


Source & Image : CNN Tech

Five things Facebook did this week







A videographer shoots the side of Facebook's Like Button logo at Facebook Headquarters in Menlo Park, California.

A videographer shoots the side of Facebook's Like Button logo at Facebook Headquarters in Menlo Park, California.

STORY HIGHLIGHTS



  • Facebook is giving users the option to pay to get a friend's attention

  • The 1 billion user mark? A big deal to some

  • The first Facebook ad: Directed by Clint Eastwood. OK, not really





(CNN) -- It was a busy week for Facebook, which hit a major milestone, made fashion news and made some users uneasy about privacy again.

In case you missed it, here are the highlights:

1. Reached 1 billion users

In short: As of October 4, one of every seven people on the planet are actively using Facebook each month.
"Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life," Zuckerberg told CNN Money.

The reaction: On the http://edition.cnn.comhttp://edition.cnn.comChttp://edition.cnn.comNhttp://edition.cnn.comNhttp://edition.cnn.com http://edition.cnn.comFhttp://edition.cnn.comahttp://edition.cnn.comchttp://edition.cnn.comehttp://edition.cnn.combhttp://edition.cnn.comohttp://edition.cnn.comohttp://edition.cnn.comkhttp://edition.cnn.com http://edition.cnn.comphttp://edition.cnn.comahttp://edition.cnn.comghttp://edition.cnn.comehttp://edition.cnn.comhttp://edition.cnn.com we asked if readers knew anyone who didn't use the service.

Responses came in from around the world, including China, where a Facebook user said the service is "not allowed."

Shauna Racette-Graham wrote, "Yup I know ppl who don't use FB, I think they are just weird."

Jo Ann wrote, "Yep, my mother. Yet she has no problem texting me obsessively!"

Chris Horne may not know them personally, but he wrote, "Tons of old people don't use Facebook."

The most detailed answer probably came from Esperanca Pizzolante, "My mom, some colleagues, an ex-boyfriend, a politics teacher two or three financial executives..."

2. Released an ad that confused people

In short: As a way to celebrate their role as the connective tissue of society, Facebook released their first advertisement, "The Things That Connect Us." The ad compares the site to things ranging from bridges to chairs.
The reaction: A parody Twitter account http://edition.cnn.comhttp://edition.cnn.com@http://edition.cnn.comFhttp://edition.cnn.comahttp://edition.cnn.comchttp://edition.cnn.comehttp://edition.cnn.combhttp://edition.cnn.comohttp://edition.cnn.comohttp://edition.cnn.comkhttp://edition.cnn.comshttp://edition.cnn.comchttp://edition.cnn.comhhttp://edition.cnn.comahttp://edition.cnn.comihttp://edition.cnn.comrhttp://edition.cnn.comhttp://edition.cnn.com and general head-scratching.

"Does anyone understand that Facebook ad yet?" posted @Facebookschair "I don't and I was its star!"

"Chairs are for people. And this is why chairs are like Facebook" the ad states, showing rows of empty chairs.

"Honored to have been featured in Facebook's first commercial," posted @InvisibleObama, a parody account that cropped up after Clint Eastwood's mock debate with an empty chair at the Republican convention.

3. Had CEO Zuckerberg admit he wears the same thing every day (as if we couldn't see)

In short: Facebook CEO Mark Zuckerberg said in an interview on "NBC's Today" that he lives a "simple" life and proudly wears the same thing every day. (A grey T-shirt)
The reaction: Making too many decisions about mundane details is a waste of your mental energy, says the http://edition.cnn.comhttp://edition.cnn.comHhttp://edition.cnn.comahttp://edition.cnn.comrhttp://edition.cnn.comvhttp://edition.cnn.comahttp://edition.cnn.comrhttp://edition.cnn.comdhttp://edition.cnn.com http://edition.cnn.comBhttp://edition.cnn.comuhttp://edition.cnn.comshttp://edition.cnn.comihttp://edition.cnn.comnhttp://edition.cnn.comehttp://edition.cnn.comshttp://edition.cnn.comshttp://edition.cnn.com http://edition.cnn.comRhttp://edition.cnn.comehttp://edition.cnn.comvhttp://edition.cnn.comihttp://edition.cnn.comehttp://edition.cnn.comwhttp://edition.cnn.comhttp://edition.cnn.com.

In the October issue of Vanity Fair President Obama said this:
"You'll see I wear only gray or blue suits," he said. "I'm trying to pare down decisions. I don't want to make decisions about what I'm eating or wearing. Because I have too many other decisions to make."

He mentioned research that shows the simple act of making decisions degrades one's ability to make further decisions. It's why shopping is so exhausting. "You need to focus your decision-making energy. You need to routinize yourself. You can't be going through the day distracted by trivia."

Other successful people known to wear the same thing every day? http://edition.cnn.comhttp://edition.cnn.comShttp://edition.cnn.comthttp://edition.cnn.comehttp://edition.cnn.comvhttp://edition.cnn.comehttp://edition.cnn.com http://edition.cnn.comJhttp://edition.cnn.comohttp://edition.cnn.combhttp://edition.cnn.comshttp://edition.cnn.comhttp://edition.cnn.com and http://edition.cnn.comhttp://edition.cnn.comAhttp://edition.cnn.comlhttp://edition.cnn.combhttp://edition.cnn.comehttp://edition.cnn.comrhttp://edition.cnn.comthttp://edition.cnn.com http://edition.cnn.comEhttp://edition.cnn.comihttp://edition.cnn.comnhttp://edition.cnn.comshttp://edition.cnn.comthttp://edition.cnn.comehttp://edition.cnn.comihttp://edition.cnn.comnhttp://edition.cnn.comhttp://edition.cnn.com.

CNN Commenter MarkM87 said, "How you dress reflects you personality. When you look good, you feel good. Zuckerberg is obviously an incredibly boring person with no personality."

Bruno Domingues disagrees. "Funny, I do the same thing. Because I don't like to have to think about what I am going to wear so when I find something I like, I buy more than one piece. Just very practical people I guess."

4. Redefined private

In short: The Next Web reported Thursday that Facebook "confirmed scanning users' private messages for shared links to Web pages with Like buttons, so it can increase the number of corresponding Likes for those pages."
Facebook's response: "We did recently find a bug with our social plugins where at times the count for the Share or Like goes up by two, and we are working on a fix to solve the issue now. To be clear, this only affects social plugins off of Facebook and is not related to Facebook Page likes. This bug does not impact the user experience with messages or what appears on their timelines."

An update and further explanation are at The Next Web.

The reaction: Spke posted, "Who cares, exactly what gmail does to serve ads"

"This has to make you wonder what other stats FB is inflating," @rk tweeted.

5. Offered to promote personal posts -- for a $7 fee

In short: Users in the U.S. can promote their personal posts for a $7 per-post fee. "When you promote a post it is placed higher in the news feed so your friends and subscribers are more likely to notice it," Facebook wrote in a blog post.
The reaction: "$7 to promote you posts? There's a Zucker born every minute," wrote sapient69.

Many suggested cutting down on the number of "fake friends."

Lisztman wrote, "I don't see a problem with someone paying to advertise. The sidebar does that very nicely.
What I'd rather see? A mechanism for the subscriber (that would be me) to push certain post-ers, or friends, up or down. I believe that what I see on MY newsfeed should be what I myself wish to see -- not what someone else thinks I need."

The reaction on the CNN Facebook page was a capitalized and often heavily punctuated "NO!"

"Hell no I'd just Google+," wrote Kevin E Poindexter.

"If that happens I will use MySpace," wrote Michelle Marie Denison.

Justin, I hope you're listening.


Source & Image : CNN Tech

A robot librarian for the social Web







Little Bird, released in a limited beta version, seeks to point users toward social media accounts they'll find relevant.

Little Bird, released in a limited beta version, seeks to point users toward social media accounts they'll find relevant.

STORY HIGHLIGHTS



  • Little Bird aims to help users find social-media account relevant to them

  • Tool was released this week in a closed beta version

  • Users enter topics they're interested in and Little Bird finds influencers





(CNN) -- There is a very simple question that Little Bird, a service that launches today in private beta, attempts to answer: What community are you interested in? With that as a starting point, the service chugs through Twitter streams, blog posts and LinkedIn pages to find the most influential people, companies and reading material on your chosen topic.

Started by former TechCrunch and ReadWriteWeb journalist and consultant Marshall Kirkpatrick, Little Bird was born from a need on the part of his corporate clients to know which people and sites were important to their businesses from a public relations and marketing perspective. "They all wanted to know who they should have on their radar when it came to the social web," Kirkpatrick says. With some elbow grease and hacks, Kirkpatrick was able to answer their questions.

When EMC-acquired data analytics company Green Plum came knocking for the same answer, Kirkpatrick finally built a system that could automate much of his manual labor. Little Bird, formally known as Plexus Engine, came out of that effort.

In a similar way that Google's Page Rank looks for connections between web pages to determine relevancy, the Little Bird engine analyzes the connections between people to determine who has the most influence in a particular community or on a specific topic. "I like to think of it as a robot librarian that goes out and tackles the social web," Kirkpatrick says. A Little Bird search will also surface what people are reading and watching, who is the the most active on the social web, and who has the longest track record.

A search on the top influencers in the Apple world leaning heavily on Twitter data yields Apple Marketing Chief Phil Schiller, iOS boss Scott Forstall and the Unofficial Apple Blog as the expert sources to pay attention to. Interestingly Schiller and Forstall barely Tweet. "But they are the ones who the other insiders follow, waiting someday I guess for them to start tweeting, so those two show up at the top of the results," Kirkpatrick says. Showing some of the gaps apparent in the nascent service, missing completely from the Little Bird results is Apple CEO Tim Cook -- most likely because he doesn't have a Twitter account at all.

Kirkpatrick has raised an initial $1 million in funding from Mark Cuban and other investors to put some muscle on his social search engine. He plans to market it initially to public relations and marketing professions, selling monthly subscriptions offering unlimited access for anywhere from $50 to $2,500 depending on how many people are using it.

As to the question of whether Little Bird will promote a frenzy of self promotion by those dying to be deemed top influencers, Kirkpatrick doubts it. Because a site or person's rank is determined by how many other influencers follow their tweets or stories it will be hard to game Little Bird. "Besides, no one else is going to see the results of your query, so I don't think it's going to end up being a weird public popularity kind of thing," Kirkpatrick says. "Look, if I was just looking for a random self promotion I would have stuck with writing awful pieces about the future of technology."


Source & Image : CNN Tech

Saturday, October 6, 2012

Turning global activism into a game







A trip to see Stevie Wonder play at the U.N. Day concert is one of the Global Good Challenge prizes.

A trip to see Stevie Wonder play at the U.N. Day concert is one of the Global Good Challenge prizes.

STORY HIGHLIGHTS



  • The Global Good Challenge it trying to turn activism into a game

  • Prizes like tickets to a Lady Gaga concert could raise awareness of issues like malaria in Africa

  • The U.N. Foundation hopes the games will reach younger, Twittering constituents





(CNN) -- Every year, 1.5 million children around the world die from vaccine-preventable diseases, 10 million girls under 18 are forced into marriages, and 1 million people die from malaria.

What does it take to make people in developed countries more aware of these life-and-death issues happening in what can seem like distant parts of the world?

How about fun online games and the chance to win fabulous prizes, like backstage passes to meet Lady Gaga?

That's the concept behind the Global Good Challenge, a new initiative to grab the Facebook generation's attention. The online contest's goal is to promote the United Nations Foundation's missions and drum up support for international activism and the U.N. itself.

The games are a combination of simple one-question quizzes, sharing information like your ZIP code or e-mail address, and social actions such as Tweeting or following the organization on Twitter, Liking something on Facebook, or posting something directly to your timeline. Referring friends is also worth points. For every action you take, you earn "tickets," and for every three tickets you earn you are entered into the sweepstakes once.

Why the grab for your information and social media activity? The project's creators believe social capital is just as valuable as money. Like a benevolent Ursula the Sea Witch, the Global Good Challenge is most interested in getting your voice.

"We're trying to reach to a lot of different constituencies" said

Timothy Wirth, president of the U.N. Foundation. The games are a way of engaging a new, younger audience, and gathering broad citizen support. That can take the form of people calling their congressmen or any number of other informal actions, said Wirth, a former senator from Colorado.

The newest prize, announced on Friday morning in San Francisco, is the chance to ride along as a guest during an America's Cup practice run with champion yachtsman James Spithill.

"It's the equivalent of being on the back of a linebacker during a (football) game," Spithill said.

Even more interesting than the online challenges are the programs themselves, which are worth talking about without the promise of prizes. Shot@life is working to increase vaccinations in developing countries. Girl Up encourage American girls to get involved raising awareness of the issues girls face around the world, and the U.N. programs addressing them. Nothing but Nets raises money for mosquito nets to prevent malaria in Africa.

The Global Good Challenge project is the brainchild of the Global Entrepreneurs Council, a group of successful under-40 entrepreneurs assembled to refresh the UN Foundation's image and find new ways to promote its programs by tapping into the social media set. Members include Zaw Thet, Brian Gott, Sergio Fernández de Cordova and Randi Zuckerberg. Wirth affectionately refers to the group as "our young tigers."

Each contest is open for a limited amount of time, and new prizes and challenges will be added in the future. Current prized include the America's Cup ride-along, two VIP tickets and backstage passes to a Lady Gaga show, tickets to see Stevie Wonder at the U.N. Day concert, and a chance to go to the MTV Video Music Awards. To win, you just need to spread the word.

"You will literally be becoming a digital do-gooder, or a 'clicktavist,' and saving someone's life," said Elizabeth Gore, the U.N. Foundation's vice president of global partnerships.

The U.N. Foundation was founded by Ted Turner in 1998.


Source & Image : CNN Tech

Friday, October 5, 2012

Five things Facebook did this week







A videographer shoots the side of Facebook's Like Button logo at Facebook Headquarters in Menlo Park, California.

A videographer shoots the side of Facebook's Like Button logo at Facebook Headquarters in Menlo Park, California.

STORY HIGHLIGHTS



  • Facebook is giving users the option to pay to get a friend's attention

  • The 1 billion user mark? A big deal to some

  • The first Facebook ad: Directed by Clint Eastwood. OK, not really





(CNN) -- It was a busy week for Facebook, which hit a major milestone, made fashion news and made some users uneasy about privacy again.

In case you missed it, here are the highlights:

1. Reached 1 billion users

In short: As of October 4, one of every seven people on the planet are actively using Facebook each month.
"Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life," Zuckerberg told CNN Money.

The reaction: On the http://edition.cnn.comhttp://edition.cnn.comChttp://edition.cnn.comNhttp://edition.cnn.comNhttp://edition.cnn.com http://edition.cnn.comFhttp://edition.cnn.comahttp://edition.cnn.comchttp://edition.cnn.comehttp://edition.cnn.combhttp://edition.cnn.comohttp://edition.cnn.comohttp://edition.cnn.comkhttp://edition.cnn.com http://edition.cnn.comphttp://edition.cnn.comahttp://edition.cnn.comghttp://edition.cnn.comehttp://edition.cnn.comhttp://edition.cnn.com we asked if readers knew anyone who didn't use the service.

Responses came in from around the world, including China, where a Facebook user said the service is "not allowed."

Shauna Racette-Graham wrote, "Yup I know ppl who don't use FB, I think they are just weird."

Jo Ann wrote, "Yep, my mother. Yet she has no problem texting me obsessively!"

Chris Horne may not know them personally, but he wrote, "Tons of old people don't use Facebook."

The most detailed answer probably came from Esperanca Pizzolante, "My mom, some colleagues, an ex-boyfriend, a politics teacher two or three financial executives..."

2. Released an ad that confused people

In short: As a way to celebrate their role as the connective tissue of society, Facebook released their first advertisement, "The Things That Connect Us." The ad compares the site to things ranging from bridges to chairs.
The reaction: A parody Twitter account http://edition.cnn.comhttp://edition.cnn.com@http://edition.cnn.comFhttp://edition.cnn.comahttp://edition.cnn.comchttp://edition.cnn.comehttp://edition.cnn.combhttp://edition.cnn.comohttp://edition.cnn.comohttp://edition.cnn.comkhttp://edition.cnn.comshttp://edition.cnn.comchttp://edition.cnn.comhhttp://edition.cnn.comahttp://edition.cnn.comihttp://edition.cnn.comrhttp://edition.cnn.comhttp://edition.cnn.com and general head-scratching.

"Does anyone understand that Facebook ad yet?" posted @Facebookschair "I don't and I was its star!"

"Chairs are for people. And this is why chairs are like Facebook" the ad states, showing rows of empty chairs.

"Honored to have been featured in Facebook's first commercial," posted @InvisibleObama, a parody account that cropped up after Clint Eastwood's mock debate with an empty chair at the Republican convention.

3. Had CEO Zuckerberg admit he wears the same thing every day (as if we couldn't see)

In short: Facebook CEO Mark Zuckerberg said in an interview on "NBC's Today" that he lives a "simple" life and proudly wears the same thing every day. (A grey T-shirt)
The reaction: Making too many decisions about mundane details is a waste of your mental energy, says the http://edition.cnn.comhttp://edition.cnn.comHhttp://edition.cnn.comahttp://edition.cnn.comrhttp://edition.cnn.comvhttp://edition.cnn.comahttp://edition.cnn.comrhttp://edition.cnn.comdhttp://edition.cnn.com http://edition.cnn.comBhttp://edition.cnn.comuhttp://edition.cnn.comshttp://edition.cnn.comihttp://edition.cnn.comnhttp://edition.cnn.comehttp://edition.cnn.comshttp://edition.cnn.comshttp://edition.cnn.com http://edition.cnn.comRhttp://edition.cnn.comehttp://edition.cnn.comvhttp://edition.cnn.comihttp://edition.cnn.comehttp://edition.cnn.comwhttp://edition.cnn.comhttp://edition.cnn.com.

In the October issue of Vanity Fair President Obama said this:
"You'll see I wear only gray or blue suits," he said. "I'm trying to pare down decisions. I don't want to make decisions about what I'm eating or wearing. Because I have too many other decisions to make."

He mentioned research that shows the simple act of making decisions degrades one's ability to make further decisions. It's why shopping is so exhausting. "You need to focus your decision-making energy. You need to routinize yourself. You can't be going through the day distracted by trivia."

Other successful people known to wear the same thing every day? http://edition.cnn.comhttp://edition.cnn.comShttp://edition.cnn.comthttp://edition.cnn.comehttp://edition.cnn.comvhttp://edition.cnn.comehttp://edition.cnn.com http://edition.cnn.comJhttp://edition.cnn.comohttp://edition.cnn.combhttp://edition.cnn.comshttp://edition.cnn.comhttp://edition.cnn.com and http://edition.cnn.comhttp://edition.cnn.comAhttp://edition.cnn.comlhttp://edition.cnn.combhttp://edition.cnn.comehttp://edition.cnn.comrhttp://edition.cnn.comthttp://edition.cnn.com http://edition.cnn.comEhttp://edition.cnn.comihttp://edition.cnn.comnhttp://edition.cnn.comshttp://edition.cnn.comthttp://edition.cnn.comehttp://edition.cnn.comihttp://edition.cnn.comnhttp://edition.cnn.comhttp://edition.cnn.com.

CNN Commenter MarkM87 said, "How you dress reflects you personality. When you look good, you feel good. Zuckerberg is obviously an incredibly boring person with no personality."

Bruno Domingues disagrees. "Funny, I do the same thing. Because I don't like to have to think about what I am going to wear so when I find something I like, I buy more than one piece. Just very practical people I guess."

4. Redefined private

In short: The Next Web reported Thursday that Facebook "confirmed scanning users' private messages for shared links to Web pages with Like buttons, so it can increase the number of corresponding Likes for those pages."
Facebook's response: "We did recently find a bug with our social plugins where at times the count for the Share or Like goes up by two, and we are working on a fix to solve the issue now. To be clear, this only affects social plugins off of Facebook and is not related to Facebook Page likes. This bug does not impact the user experience with messages or what appears on their timelines."

An update and further explanation are at The Next Web.

The reaction: Spke posted, "Who cares, exactly what gmail does to serve ads"

"This has to make you wonder what other stats FB is inflating," @rk tweeted.

5. Offered to promote personal posts -- for a $7 fee

In short: Users in the U.S. can promote their personal posts for a $7 per-post fee. "When you promote a post it is placed higher in the news feed so your friends and subscribers are more likely to notice it," Facebook wrote in a blog post.
The reaction: "$7 to promote you posts? There's a Zucker born every minute," wrote sapient69.

Many suggested cutting down on the number of "fake friends."

Lisztman wrote, "I don't see a problem with someone paying to advertise. The sidebar does that very nicely.
What I'd rather see? A mechanism for the subscriber (that would be me) to push certain post-ers, or friends, up or down. I believe that what I see on MY newsfeed should be what I myself wish to see -- not what someone else thinks I need."

The reaction on the CNN Facebook page was a capitalized and often heavily punctuated "NO!"

"Hell no I'd just Google+," wrote Kevin E Poindexter.

"If that happens I will use MySpace," wrote Michelle Marie Denison.

Justin, I hope you're listening.


Source & Image : CNN Tech

A robot librarian for the social Web







Little Bird, released in a limited beta version, seeks to point users toward social media accounts they'll find relevant.

Little Bird, released in a limited beta version, seeks to point users toward social media accounts they'll find relevant.

STORY HIGHLIGHTS



  • Little Bird aims to help users find social-media account relevant to them

  • Tool was released this week in a closed beta version

  • Users enter topics they're interested in and Little Bird finds influencers





(CNN) -- There is a very simple question that Little Bird, a service that launches today in private beta, attempts to answer: What community are you interested in? With that as a starting point, the service chugs through Twitter streams, blog posts and LinkedIn pages to find the most influential people, companies and reading material on your chosen topic.

Started by former TechCrunch and ReadWriteWeb journalist and consultant Marshall Kirkpatrick, Little Bird was born from a need on the part of his corporate clients to know which people and sites were important to their businesses from a public relations and marketing perspective. "They all wanted to know who they should have on their radar when it came to the social web," Kirkpatrick says. With some elbow grease and hacks, Kirkpatrick was able to answer their questions.

When EMC-acquired data analytics company Green Plum came knocking for the same answer, Kirkpatrick finally built a system that could automate much of his manual labor. Little Bird, formally known as Plexus Engine, came out of that effort.

In a similar way that Google's Page Rank looks for connections between web pages to determine relevancy, the Little Bird engine analyzes the connections between people to determine who has the most influence in a particular community or on a specific topic. "I like to think of it as a robot librarian that goes out and tackles the social web," Kirkpatrick says. A Little Bird search will also surface what people are reading and watching, who is the the most active on the social web, and who has the longest track record.

A search on the top influencers in the Apple world leaning heavily on Twitter data yields Apple Marketing Chief Phil Schiller, iOS boss Scott Forstall and the Unofficial Apple Blog as the expert sources to pay attention to. Interestingly Schiller and Forstall barely Tweet. "But they are the ones who the other insiders follow, waiting someday I guess for them to start tweeting, so those two show up at the top of the results," Kirkpatrick says. Showing some of the gaps apparent in the nascent service, missing completely from the Little Bird results is Apple CEO Tim Cook -- most likely because he doesn't have a Twitter account at all.

Kirkpatrick has raised an initial $1 million in funding from Mark Cuban and other investors to put some muscle on his social search engine. He plans to market it initially to public relations and marketing professions, selling monthly subscriptions offering unlimited access for anywhere from $50 to $2,500 depending on how many people are using it.

As to the question of whether Little Bird will promote a frenzy of self promotion by those dying to be deemed top influencers, Kirkpatrick doubts it. Because a site or person's rank is determined by how many other influencers follow their tweets or stories it will be hard to game Little Bird. "Besides, no one else is going to see the results of your query, so I don't think it's going to end up being a weird public popularity kind of thing," Kirkpatrick says. "Look, if I was just looking for a random self promotion I would have stuck with writing awful pieces about the future of technology."


Source & Image : CNN Tech

Thursday, October 4, 2012

How to remember every day of your life










STORY HIGHLIGHTS



  • Cesar Kuriyama has filmed everyday of his life for one year for his "1 Second Everyday" project

  • He says the project has helped him live in a manner he won't regret when looking back at the finished video

  • There is a mobile application in development that will help people create similar projects





(CNN) -- Ever wish that you remembered every day of your life? Cesar Kuriyama did.

So starting more than a year and a half ago, Kuriyama has recorded video every single day to help him remember. Kuriyama has compiled this footage into a piece he calls "1 Second Everyday -- Age 30."

Using only one second of footage from each day, the video shows a variety of snippets and experiences from the Brooklyn-based artist's life. These scenes range from the mundane, such as browsing Facebook and watching TV, to the adventurous, including a cross-country trip that Kuriyama took after he saved up enough money to take a year off from work.

Kuriyama sat down with CNN at TED 2012 in Long Beach, California, to talk about his project.

CNN: Why did you take a year off from work?

Kuriyama: Frankly I was burnt out. I'd been constantly working nights until midnight, until 2 in the morning, weekends and I wasn't getting my creative juices off so I needed to take some time off and after having seen Stefan Sagmeister's talk on "The power of time off," I decided to save up enough money over the course of about two years and took a year off so that I could travel, spend more time with my family and pursue my own creative ideas such as the one second everyday project.

CNN: Can you talk about the project?

Kuriyama: The one-second everyday project was something that originally started out as a way for me to chronicle my year off from work but really quickly after I started I realized that it was helping me in many more ways. It was allowing me to realize that I could remember everyday that I've lived; it was allowing me to quickly reflect back on the things that I had to done, to be able to zoom out from the past month and realize, "Oh wow, I sat around a lot this month." I instantly decided to do it for the rest of my life and realized the benefits were far greater than the amount of work I needed to put into it, which was just a quick second to remind me of that day.

CNN: What's your biggest takeaway from doing this project?

Kuriyama: It's a very powerful project for me. I really do think that putting something together like this for your own personal life, not necessarily to show other people what your life is like but so you yourself can remember what you've done over the years, could be very beneficial to anyone.

CNN: Are there any seconds you would wish you could take back or do differently looking back at those days, at those frames?

Kuriyama: The two seconds that I forgot that were black that just said, "Whoops I forgot." I learned from those mistakes, those two mistakes are painful to see on screen but those two mistakes basically led to me never forgetting to do this ever again because I can remember how I felt in this moment and that's what this project is about. This project is about looking back on the days where I made a mistake or I did something wrong or I feel regret and learning from them and I found that without a project like this that I'll not learn from mistakes because I'll so easily forget them.

Kuriyama is currently working on a mobile app that will allow others to easily compile their own one-second everyday project. More information can be found http://edition.cnn.comhttp://edition.cnn.comhhttp://edition.cnn.comehttp://edition.cnn.comrhttp://edition.cnn.comehttp://edition.cnn.comhttp://edition.cnn.com.

Brandon Ancil and Richard Galant contributed to this report.


Source & Image : CNN Tech

Readers: Are we headed for a smartphone zombie apocalypse?







Even the undead have to text sometimes. iReporter Anita Cassini shot photos of an October 2011 zombie walk in New York.

Even the undead have to text sometimes. iReporter Anita Cassini shot photos of an October 2011 zombie walk in New York.

STORY HIGHLIGHTS



  • Columnist Dean Obeidallah got huge reaction to column about going without his cell phone

  • Many readers say it's easy to go without their phones for a few hours

  • Some have gotten rid of their mobile devices and cell service





(CNN) -- If you're looking for a harbinger of the zombie apocalypse, look no further than all those people on the street pecking at their tiny, handheld windows into a private world.

So say a good portion of the commenters reacting to a semi-satirical article by comedian-columnist Dean Obeidallah, who noted the difficulty he had spending a day without a cell phone. It had become something bordering an addiction, he said, or at least a strong habit.

Some readers were taken aback.

"The boy needs to get a life," said commenter realworldaddict, who also wrote, "Hint to him and all the rest of the people walking around like zombies watching for messages on their cellphones: Wake up and pay attention to the world around you. Nobody is trying to contact you 24/7, and did you really want to know that one of your 568 'friends' on Facebook just got a new goldfish?"

Perhaps we're all shambling through daily life. When ObewanSnow mentioned a desire to keep a cell phone because it serves as a "safety crutch," the discussion turned to self-sufficiency and even dystopian scenarios.

"When the apocalypse hits in December, you will be one of the first ones to go," replied a commenter. "You have become too reliant on technology. You are afraid of breaking down and not having AAA to save you. You better toughen up and learn to work on your own car, or you will perish very quickly."

Maybe they're taking a page from Stephen King's novel, "Cell," in which the protagonist, Clayton Riddell, doesn't turn into a zombie because he doesn't own a cell phone. The story is about an event called "The Pulse" that turns cell phone users into vicious, mindless beings. The ill effects of omnipresent communication are a common motif in science fiction.

Despite the anxiety, mobile devices are big business. Apple has recently sold millions of its iPhone 5 devices, and there are many people who believe that smartphones and tablets can almost give us superhuman abilities. But their omnipresence in daily life has not been without controversy, raising concerns that our lives will be forever changed by this technology -- and not in a good way.

Commenter Mug Costanza called getting rid of his cell phone after the contract expired "one of the most liberating experiences I've ever had," and said he's beginning to notice the walking dead all around him.

"Now it seems really weird to me when I am in a doctor's office or subway and I see 95% of the people around me glued to their phones, clicking away like zombies," he said. "My favorite is when you go out with a group of friends and everybody at the table is just playing with their phones instead enjoying themselves with real live people."

Indeed, dozens of commenters asserted that they don't own a mobile phone, or have stopped using them. Some say the tight economy has given them extra incentive.

That's the case with commenter wordswords, who says that in real life, he is the patriarch of the Words family of Cape Coral, Florida. He and his wife have six children, and that means a lot of phone bills if each family member has their own phone.

"I gave up my cell phone about two years ago," Words commented. "I made a commitment to saving money and our family went back to a single land line. Since then I estimate we've saved around $4,000. And we haven't lost or damaged a phone since!"

After the economy went downhill, the family had lost income and needed to cut down their bills. Words said getting rid of eight cell phones "cold turkey," a phrase often used in connection with addiction, has been a worthwhile decision.

"The kids all hate me, but they enjoy the roof over their heads and the food on their table," Words said. "My two eldest have jobs and did get their own, but hey, as long as they're paying for it themselves, I'm all for it."

Since they are a large family, the Words upgraded to two phone lines to ease the strain. The family still keeps their disconnected smartphones to use with Wi-Fi connections while traveling on vacations, which Words said is a luxury they now can afford. There are other benefits, too.

"The constant 'ding' of texting is gone, so we communicate with words and in person like a family should, instead of with words on a phone," he said. "We love it. Others don't understand us, but that's all right."

Expense was a great motivator for aspiring musician and aspiring writer Ben Joynes, 31, of San Francisco, California, who decided that he had to focus on what was really important in life.

"Do the math. I simply cannot afford a cell phone contract, and it does not give me functionality that I absolutely need in my life in order to stay reasonably connected with people or be functional," Joynes said. "My little brother who lives out of state has one, and I've tooled around with it extensively. I think they are amazing pieces of technology, and I can see how they enhance people's lives. They are 'Star Trek' technology -- literally -- today and in the palm of your hand. I just can't afford one, and prefer to do my computing on a PC."

Going without a cell phone can even be a game or a goal. Commenter Bill Murray said he is trying to see how long he can go without having a cell phone. He has never had one, and compares the challenge of stopping the use of such devices to "an addict going through heroin withdrawal." He loves technology, but doesn't want a cell phone. Instead he uses Vonage, a service that allows people to make phone calls over a data connection.

"As I fast approach my 50th birthday, I am starting to feel like I am one of the lucky ones for not having 'plugged' into the network," he wrote. "Like a smoker shortly after they quit, I can actually smell and taste the things that others cannot enjoy. Don't get me wrong. I'm a technology lover and it has been a genuine struggle not to give in to the temptation that these amazing devices create. However, just like when I did quit smoking, I think I'll just focus on going one more day 'without' to see if I can curb the craving."

Still, he doesn't think this will last forever.

"Eventually, however, I realize that society will evolve to a point where I likely won't have a choice but to adapt to the technology. But, until then, I'll see just how long I can survive without this little mechanical addiction."

Another reader, Dawn Lynn Harvard, said she hates being tethered to a phone all day, and only keeps a phone for emergency cases.

"I haven't bought a phone in 30 years," she said. "I got a new hand-held 15 years ago free from Verizon. I recharge it once a year, whether it needs it or not. I pay $13 per month."

Talking to "real living people" and enjoying the scenery of life is the real benefit to her. She doesn't understand what is so important that it requires being on the phone while doing other things. Sometimes, it's hard to tell if people are mentally present or not.

"When I was young, if you saw someone walking down the street talking to themselves you crossed over assuming they were crazy," she said. "Sometimes I think they still are."

What do you think? Share your views in the comments area below.

View photos of zombies on CNN iReport


Source & Image : CNN Tech

Wednesday, October 3, 2012

Highlight your Facebook posts -- for a price







A sign displays the Facebook

A sign displays the Facebook "like" symbol at the site's headquarters in Menlo Park, California.

STORY HIGHLIGHTS



  • Facebook users can pay to have their posts highlighted in friends' feeds

  • Promoting a post costs $7, according to The Verge

  • Businesses have already been able to promote posts for a fee





(CNN) -- Want to highlight your wedding pictures or the first snapshots of your newborn on Facebook to make sure friends don't miss the big news?

The social network announced on Wednesday that users in the U.S. will be able to promote their personal posts to friends for a fee, starting today.

Although testing first started in New Zealand in May and has since rolled out to more than 20 countries, the feature is now available in the U.S. for the first time. The price to promote your news and updates? About $7, according to The Verge.

Businesses are already able to promote their posts and get updates in front of more eyes for a fee, but personal updates still reach only a limited amount of friends on the site. Investing in a promoted post will increase the chance of someone seeing your post at the top of their news feed, the company said.

SEE ALSO: Facebook: Here's How You Pay to Promote Posts

"Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn't near the top of their feed," Facebook said in a blog post. "When you promote a post -- whether it's wedding photos, a garage sale, or big news -- you bump it higher in news feed so your friends and subscribers are more likely to notice it."

The option may also be of use to people looking to promote bands, parties and other events.

What is your impression of personal promoted posts? Let us know your thoughts in the comments.


Source & Image : CNN Tech

Tuesday, October 2, 2012

Debate is missing chance at true social interaction







Workers prepare the stage ahead of the first 2012 presidential debate at the University of Denver on Tuesday.

Workers prepare the stage ahead of the first 2012 presidential debate at the University of Denver on Tuesday.

STORY HIGHLIGHTS



  • Wednesday's presidential debate will feature limited online interaction

  • Commission on Presidential Debates created "The Voice Of ..." for viewers

  • Tool lets users "share their voice" but not with candidates





Editor's note: Micah Sifry is co-founder of the Personal Democracy Forum, a website that examines how technology is changing politics, and the author of "WikiLeaks and the Age of Transparency."

(CNN) -- On Wednesday night, an estimated 50 million Americans will watch the first presidential debate live, as President Barack Obama and GOP nominee Mitt Romney face off for 90 minutes in Denver.

The odds are that many of those watching will have more than their TVs on as they do so: Millions are also likely to be glancing at their laptops or mobile phones, scanning the live conversation about the debates that will unfold over social networks and chiming in with their own comments.

But while this burst of online chatter will undoubtedly affect the coverage and analysis of the debates, the bipartisan Commission on Presidential Debates has, unfortunately, taken only the most modest of steps to channel all of this public participation into something more meaningful than a digital water-cooler conversation.

Despite all kinds of interesting experiments during the primaries, including questions from the audience via Twitter and inviting real-time feedback that moderators occasionally inserted into the live debate conversation, the commission is rolling out a quasi-interactive online tool that is bound to leave the public wanting much more.



Micah Sifry

Micah Sifry


A week ago, the debate commission announced "The Voice Of...," a digital platform that will be deployed on special landing pages hosted by Google, Yahoo and AOL to "give people throughout the country the opportunity to share their voice." Now, a day before the first debate, I've gotten a peek at the dashboard they're delivering, from the Yahoo page that has just gone live (the others are still placeholders).

"The Voice Of" landing page offers three options: explore the issues, voice your view and watch the debates. Of those, the second choice is the most intriguing, because it gives participants the ability to not just say where they stand on topics like health care, energy, regulation, education, foreign affairs, terrorism, jobs, taxes and federal spending but to then see how they compare with other participants in the aggregate.

A dynamic counter will then also show how many people have "shared their voice."

This is very nice, and it will certainly be interesting to see how the live debate affects the results on "The Voice Of..." dashboards. But it barely scratches the surface of what the Internet could do to open up the debates, engage the public and allow for a more robust and accountable discussion of key issues by the candidates.

It's kind of like if the debate commission got itself a synthesizer but just decided to use it to play "Chopsticks." To most people, "sharing your voice" means actually getting a sense that you are being listened to. Otherwise, what is the point of having a voice?

Unlike broadcast television, the Internet is an arena of abundance. You don't need to speak in soundbites online or conduct pnly one-way, top-down conversations.

Instead of just creating an online playpen for a parallel but essentially disconnected national conversation about the debates, the commission could have built on work done during the primaries to capture and reflect public responses to the actual candidate responses, in real time. Or, as McCurry and Fahrenkopf promised in a little-noticed news release in July, they could also be using the Internet to enable the public to "share their input with the debate moderators in advance of the debates."

There's still time for the commission to rethink this approach, but I'm not holding my breath. After all, the dirty little secret about the Commission on Presidential Debates is that is essentially a creature of the two major parties that views its job as managing an orderly joint television appearance that both major presidential campaigns will agree to.

The real details of how these debates are run are actually hammered out in secret negotiations between top lawyers from both sides, as George Farah of the advocacy group OpenDebates.org has documented in detail.

A whistle-blower leaked him the 2004 contract between the Bush and Kerry campaigns that showed that both sides had agreed that the two men would not ask each other direct questions, for example. In the town-hall-style debate, they also agreed that "Audience members shall not ask follow-up questions or otherwise participate in the extended discussion, and the audience members' microphone shall be turned off after he or she completes asking the question."

If the presidential campaigns can go so far as to prohibit a live audience member in a town-hall-style debate from even asking a follow-up question, which is something that would happen naturally if it was a genuine town hall, then it's understandable why the commission's approach to the Internet is so compartmentalized and limited.

This is a shame. But as a new generation of Americans who use social media naturally enters public life, this artificial wall between the voters and our would-be leaders will eventually come down.


Source & Image : CNN Tech

Will mobile kill digital advertising?







The shift to mobile devices will have profound implications for Internet companies like Facebook.

The shift to mobile devices will have profound implications for Internet companies like Facebook.

STORY HIGHLIGHTS



  • Mobile is changing the face of marketing but no one is sure what the long-term impact will be

  • U.S. entrepreneur Jeff Pulver says small screen will disrupt, but not kill the industry

  • But PR agency director Amy Gershkoff says the industry still doesn't get mobile media

  • Mobile advertisers need to deliver value, not just describe it, says investor Ester Dyson





(CNN) -- Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices.

This shift to the smaller screen will inevitably have profound implications on both global marketing companies like WPP and Omnicom as well as on Internet companies like Google and Facebook whose revenue is mostly derived from online advertising.

It was no surprise, therefore, that one of the major themes his weekend at Stream, the annual WPP "unconference" about digital advertising and marketing, was the growing importance of mobile.

Held each September in the delightful Greek seaside resort of Marathon, Stream is distinguished by the audience-generated content from the 400 entrepreneurs, and advertising and marketing executives invited to the event. Talks by participants this year at Stream thus had titles like "Monetizing social discussion," "Banners are dead," "Mobile payments At scale," "Who will own your mobile wallet" and "Unlocking $50 billion in digital brand spend."

Yet for all the talk about mobile, Stream was, in part, characterized by a deep uncertainty about its impact on the industry. As Sir Martin Sorrell, WPP's long-time CEO, said in response to a question about whether Facebook can successfully monetize mobile technology: "We don't know the answer."

But I had a simpler question for the Stream attendees that I met in Marathon over the weekend. Is it possible, I asked, that the digital marketing industry could be destroyed by mobile? Could the shift to smaller screens actually kill online marketing?

"The small screen will disrupt but not kill the advertising industry," Jeff Pulver, a serial American internet entrepreneur and a regular Stream attendee, explained to me.

Perhaps. But that disruption, many people at Stream acknowledge, will be deeply challenging. It's a challenge, SessionM Chief Revenue Officer Bill Clifford told me, is to "create big moments on a small screen."

Clifford describes himself as an "inventor of new ad models in mobile." But those new ad models being developed by Clifford at SessionM are still, at best, in their infancy. And as Amy Gershkoff, the Global Director of Analytics at the PR agency Burston-Marsteller, told me, mobile will only successfully monetized when the advertising industry understand that mobile isn't just a smaller screen version of traditional Internet media.

"We need to rethink advertising," Gershkoff insists. We need to think about it, she says, as a personal service to mobile users.

Many Stream attendees agreed with Gershkoff that both the challenge and opportunity of mobile lies with its intensely personalized nature. "The days of dumb advertising are over," Randall Rothenberg, the President and CEO of the Interactive Advertising Bureau (IAB) told me over breakfast at Stream.

Bill Clifford's "big moments" must then, in fact, be big "personal" moments if the marketing industry is to successful transition to mobile media.

Perhaps the best description of the challenge was expressed to me in Marathon by the legendary investor and WPP board member Ester Dyson, who said that the advertising industry needed to "deliver value rather than just describing value."

Because we look at our mobile devices all the time, Dyson told me, this media should be "every advertisers dream." But the industry needs to learn to create useful products to consumers, such as Delta airline's bag tracking app, rather than just gratuitously impersonal advertising.

Mobile advertisers, Dyson explained, need to distinguish between media as a mirror and a painting. In the old days of television or desktop Internet advertising, advertising was like a painting that we could all admire without seeing ourselves. But today, Dyson says, advertising has a mirror with personalized information unique to us if we are to pay for information or products.

Amy Gershkoff sees three promising models for a mobile marketers and advertisers. The first is way in which Amazon is enabling consumers to scan products in stores with their mobile devices to get their online price. The second is Starbucks initiative to enable their customers to pay for their coffee via mobiles. And the third is the geo-targeted and content-targeted advertising that YouTube has developed specifically for mobile devices.

No event like Stream would, of course, be complete without the radical optimists -- the "Unlocking $50 billion in digital brand spend" crowd - who believe that mobile will trigger a unique cornucopia of opportunities for the advertising industry.

But, as the IAB's Rothenberg told me, the funny thing about the advertising industry is its constancy. From 1917 onwards, he explained, advertising has always made up around 2% of US GDP.

So, while - to borrow some words of wisdom from WPP's Martin Sorrell - "we don't know the answer" to how exactly the small screen revolution will change advertising, mobile probably won't radically alter the size of the industry.

The more things change then, the more they stay the same. Which is why it is probably appropriate that Stream is held each year in Marathon - the little town outside Athens that knows all about the unchanging and challenging nature of the long distance race.


Source & Image : CNN Tech

iPhone 5 users complain about purple photos







A comparison by Mashable of iPhone 5, iPhone 4S and Nikon D300 photos appears to show a purple glow on the new phone.

A comparison by Mashable of iPhone 5, iPhone 4S and Nikon D300 photos appears to show a purple glow on the new phone.

STORY HIGHLIGHTS



  • iPhone 5 uses complain about purple flare on photos

  • Report: Apple acknowledges problem, says it's normal for the phone

  • Users say purple flare appears from sources of light

  • Apple did not respond to request for further comment





(CNN) -- Some iPhone 5 users are complaining that a burst of purple is showing up in their photos -- and Apple seems to be acknowledging it's just part of how the camera works.

Since Apple's new smartphone was released just over a week ago, some of the millions of users have reported that, when a strong source of light is present in their photographs, the light takes on a purple hue.

The problem was first noted on the forums of online computer magazine Anandtech, where a thread discussing the issue had more than 180 comments Wednesday.

"Yeah, I have a feeling this is going to be Antennagate all over again," one forum member wrote, referencing antenna problems with the iPhone 4. "I've taken 20,000+ photos on my 4S, never ONCE had this problem."

That user then posted two photos that appear to show the flare.

An e-mail from Apple appears to confirm that the purple haze isn't all in users' minds.

Tech blog Gizmodo quoted an e-mail from Apple support to a reader. He claims Apple support staff first said the discoloration shouldn't be happening but shifted after talking to Apple engineers.

"Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures," read the e-mail, as reported by Gizmodo. "The purple flare in the image provided is considered normal behavior for iPhone 5's camera."

Apple did not respond to a message seeking comment for this story.

A comparison by Mashable, a CNN content partner, studied similar images taken with an iPhone 5, an iPhone 4S and a Nikon D300. Some of the 5's images had a purple glow around light sources, while others didn't, Mashable reported. None of the images from the other two devices displayed the flares.

Some have speculated that the problem is caused by a sapphire cover that Apple added to the phone's camera.

"The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images," Apple wrote in promotional material for the phone.

The iPhone 5 has been Apple's biggest launch to date, selling 2 million units in the first 24 hours and 5 million over its first weekend on the market.

But with its popularity have come a handful of persistent complaints, the purple glow being the most recent to gain traction.

Foremost have been problems with Apple's new Maps feature, which for the first time replaced Google Maps as the default mapping software on Apple's mobile operating system. The problems -- landmarks misplaced or misnamed, huge swaths of major cities missing -- prompted Apple CEO Tim Cook to offer a rare apology, promising that it will be fixed and going so far as to suggest other apps in the meantime.

Other iPhone 5 complaints have ranged from its aluminum casing scratching easily to light leaking from openings on the phone.


Source & Image : CNN Tech