The CW is the latest television network to debut an episode online before its scheduled TV premiere, offering the pilot of medical drama Emily Owens, M.D. in various locations.
You can watch the pilot, which airs Oct. 16 on TV, now until Oct. 14 on Facebook, Twitter, YouTube, Hulu, CWTV.com and the network's app for Android, iPad and iPhone. You also can download the episode for free on iTunes.
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This is the second time in recent days a network has posted a season premiere via a tweet. Last week, Fox posted the first-ever full TV episode on Twitter -- the season three premiere of Raising Hope.
Series premieres start now! Watch the premiere of Emily Owens, M.D. right here. youtube.com/watch?v=sL8DGq…
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— CW Network (@CW_network) October 1, 2012
The digital-first strategy isn't new, but it appears to be something networks are willing to try to attract early buzz for shows ahead of their televised premieres. Fox first tried the tactic with the now Emmy-nominated New Girl in 2011 and repeated it this season with new comedies The Mindy Project and Ben and Kate.
BONUS: Fall TV Goes Social -- 6 CW Shows to Watch
1. Arrow (New)
Start Date: Oct. 10
Time: Wednesdays at 8 p.m. ET
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This story originally published on Mashable here.
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