Three months after teaming up with location-based service to raise money for the Save the Music Foundation, VH1 has met its funding goal of $35,000 for the campaign.
People following who checked in into any music venue starting on March 1 unlocked a badge (see above), and the cable television network subsequently donated a dollar for each badge earned to Save the Music. VH1 retired the badge when it hit the 35,000 mark this month.
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Save the Music will use the money to restore a public school's program for band, keyboard, guitar, strings or mariachi. The charity will work with the school and music teacher to determine what will best meet their needs. The recipient school has not yet been announced.
"It also felt good to leverage emerging platforms like Foursquare to not only build our brand, but support real actions that have bigger, life-impacting effects," VH1's EVP of creative and marketing Nigel Cox-Hagan tells Mashable.
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"We’re reminding people that at our core we celebrate celebrities and artists for doing good, and are constantly getting ourselves involved as well."
Another way VH1 has helped music education this year is through a contest with . The online video contest asked people to describe why their schools needed scholarships and funding for their music programs.
"This year, we saw more than 20,000 submissions about why music education is important to them, which was really inspiring," Cox-Hagan says.
This story originally published on Mashable .
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