A couple weeks after unveiling a new logo and a few months before moving into a new arena, the NBA's Brooklyn Nets have hopped on the bandwagon of one of social media's hottest new apps.
[More from Mashable: Watch 11 Sports Teams Rock Out to ‘Call Me Maybe’ [VIDEOS]]
The Nets -- formerly of New Jersey but Brooklyn-bound next season -- became the first pro sports team to join the popular video sharing service Socialcam when they posted this teaser video last week. The video touts the team's on-court history and natural fit in Brooklyn.
Socialcam is looking to establish itself to unfamiliar fans as well. Since spinning out of Justin.tv last summer, the mobile app has been battling with the startup Viddy for the early lead in social video. Socialcam now claims about 36 million users to Viddy's base of 26 million. Other startups including Color and the the Leonardo DiCaprio-backed Mobli Media are looking to gain traction in the space as well.
[More from Mashable: Twitter Announces NASCAR Partnership; More Deals to Come?]
New York City is the nation's fastest-growing tech hub, and joining Socialcam indicates the Nets want to take full advantage of their new home's digital culture. But the team will have its work cut out for it to stand out in the social savvy NBA. The NBA is arguably the world's most advanced pro sports leagues digitally, with its teams and players very active on social media.
The official @NBA account recently became the first pro sports league profile to reach 5 million followers on Twitter. Counting official league, team and player profiles, the NBA claims more than 260 million combined Facebook likes and Twitter follows.
Do you think Socialcam can catch on with more pro sports teams? Let us know in the comments.
This story originally published on Mashable here.
No comments:
Post a Comment