It's no secret that at one in 1,000, the average click-through rate for banner ad is rather pitiful. Think of other things with similar probabilities. For instance, over the course of your life, you have a one in 3,000 chance of getting struck by lightning.
Despite the challenging odds, a few intrepid ad executives still see banners as promising terrain. The fact that display ads are often seen as a backwater controlled by direct-response marketers doesn't daunt such modern day Mad Men, who think they can redefine the medium and, yes, even get readers to click.
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The 10 examples below show that banners need not be boring.
1. Ikea
To make the case that you can fit a lot of Ikea products in your house or apartment, the Swedish furniture giant ran a banner in April that featured 2,800 items.
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Click here to view this gallery.
This story originally published on Mashable here.
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