Edge Shave Gel has handed its Twitter account over to Daily Show Correspondent Jason Jones as part of its latest social media marketing campaign, which casts him as an "Edge fund manager."
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The brand is encouraging people to tweet an explanation of why they should receive a "micro-grant" of $50, $200 or $500 to its @EdgeShaveZone Twitter account using the hashtag #wellendowed. On Tuesday and Wednesday, the Jason Jones personally responded to some entrants tweets from the account.
"Sounds like you don't need money," he tweeted, for instance, to one entrant who mentioned his life goals included not sweating the small stuff.
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Jones says his favorite entry so far is by someone who wants to make leopard-print tape.
Most tweets with the #wellendowed hashtag so far are from Twitter accounts dedicated to entering contests (not to mention Twitter handles such as @SweepsMama). But Edge has plenty of time to find participants who don't enter Twitter contests like it's their job. The Twitter campaign, which is part of a larger online sweepstakes, continues until July.
Edge's now 24,000-follower strong account has run successful campaigns in the past.
Last year the brand's anti-irritation campaign spontaneously rewarded tweets that included the hashtag #soirritating with random acts of kindness. As part of the campaign, a full-time team of two gave out everything from iPads to dancing panda YouTube videos in an effort to "solve irritation," and the hashtag was used about 6,800 times in two months.
Giving out cold, hard cash is bound to get at least as much attention.
This story originally published on Mashable here.
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